Not all customers have mobile phones or email addresses (or have access to data roaming). How can airlines ensure that customers are kept informed?

In the 2015 IATA Global passenger survey 93% of travelers have responded that they want to be provided with real-time and pro-active information about their flight. 79% of global passengers responded that their preferred option to be notified is by e-mail or sms. Complimentary WiFi services at airports are increasingly available throughout the world allowing customers to connect and receive pro-active notifications. Some customers do not have a mobile phone or email and therefore the existing processes of providing updated flight information (e.g. airport information screens, customer service announcements, etc.) remains in place.

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